April 17 (Reuters) – Liftoff, a mobile app marketing provider backed by Blackstone, filed for an initial public offering in the United States on Friday.
In February, Liftoff had postponed its planned IPO amid a selloff in software and IT-linked stocks, as investors feared disruptions from GenAI offerings such as Anthropic’s Claude Cowork.
The company had aimed to raise up to $762 million at a valuation of about $5.17 billion in the earlier offering.
Private equity firms are expected to step up dealmaking activity in 2026, as exits remain slow and holding periods are extended, pressuring them to return more cash to investors.
Liftoff will list on the Nasdaq under the symbol “LFTO”.
Goldman Sachs, Jefferies and Morgan Stanley are the joint lead book-running managers.
(Reporting by Atharva Singh in Bengaluru; Editing by Pooja Desai)
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